Retailers roll out low-cost health services - Personal Finance

Attention shoppers: Flu shots in aisle five

More retailers roll out low-cost health care services
Vanessa RichardsonContributor

Vanessa RichardsonContributor•document.write('')E-maildocument.write('');Lorie Vick of Orlando, Fla., had originally stopped at her local CVS drugstore to buy contact-lens solution, but then she saw signs for flu shots. She walked to the back of the store and saw the offer came from MinuteClinic, a mini-healthcare center next to the medicament counter that offered treatments for minor ailments ranging from allergies to warts. Fifteen minutes later, Vick got her shot, and the next day she brought her teenage son Tim back for his.

"It would have taken twice or three times as long waiting at my doctor’s office, so this is great," Vick said.

Tim agreed and added, "You can look at more stuff here."

More people are heading to their local drug store instead of their family doctor for medical checkups. Establishments like MinuteClinic, Take Care and RediCare are taking up more space in major retail stores to diagnose, treat and write prescriptions for patients with common illnesses.

MinuteClinic, the nation’s largest operator of retail clinics, has 116 stores in 17 states and boasts of seeing more than 600,000 patients since it started in 2000. It was purchased by CVS last July. Other major retailers, eager to boost profits and customer share, are following suit. Target, Kroger, Wal-Mart and Walgreen are partnering with more than a dozen clinic operators to open thousands of in-store health care centers in the next two years.

Because many clinics just lease space in their stores, retailers don’t expect to make money from the health clinics themselves but rather from increased customer traffic before and after appointments.

They also increase retailers’ emphasis on health care, said Michael Polzin, spokesman for Walgreens, which will have TakeCare clinics in 60 stores by year’s end. "The medicament makes up two-thirds of our revenue so we consider ourselves a healthcare retailer anyway. These clinics add to our reputation of being more convenient and accessible to customers."

Cheap, convenient health care
The clinics are typically small, with one or two exam rooms, and are staffed by board-certified nurse practitioners or physician assistants, but usually have a physician's oversight. At Take Care clinics, for example, doctors review 10 percent of patient charts and visit clinics once a month. Clinics can treat anyone over the age of 18 months, but if an ailment is too serious, such as asthma or diabetes , clinics refer patients to a local doctor or emergency room.

No appointments are required, they are open evenings and weekends and visits often take no more than 15 minutes. If the wait is still too long, some clinics give out pagers so people can shop while waiting.

Patients know ahead of time what they’ll pay for their treatment because prices are posted outside each center. For those with health insurance, MinuteClinic charges the office co-pay indicated on the insurance card; those paying out of their own pocket are charged between $49 and $59 per treatment. That compares favorably that to a standard doctor’s visit, which could cost over $100.

Live Vote

Would you visit a medical clinic in a retail store?

Even though most Americans have yet to see these mini-clinics in their corner drugstores, those who have are pleased with the speedy, inexpensive care. A Harris Poll of 2,200 people found that while only 7 percent of respondents had visited a clinic, 89 percent of them were happy with the care they got.

Vicki Partridge paid $39 for a pregnancy agsdhfgdfing at an Early Solutions clinic in Taylor, Mich.,  during her lunch hour. She had gone there for pinkeye treatment a month prior, so the nurse practitioner pulled up her files, saw that she had insurance and was allergic to penicillin. Partridge was in and out within 30 minutes, less time than it would have taken round-trip to her doctor’s office. "It was so worth not having to go through the hassle of making an appointment, and it was probably cheaper," she said.

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